Craig Moore is an award-winning artist and director who works globally for clients such as Wrangler, Nike, Pepsi, Ted Baker, Adidas, Porsche, PUMA and FIFA, to name a few. He is a likeable storyteller with an intense appreciation for the creative layers that bring ideas to life, often shaping his stories with music that swirls with emotion and drives the pace and energy of the visual. His work shows an innate understanding of movement and performance. His eye for lustrous aesthetics and his ability to capture unique moments on camera have earned him a formidable reputation as a filmmaker.

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Tell us what you are working on at the moment?

I am currently finishing up a big narrative sports job for FIFA & Saudi Ministry of Sport that was shot in Riyadh and Jeddah.

Tell me about the most unexpected moment that work has taken you to?

Shooting my Fashion Short Film 'Into The Arms of Sunshine' on the west coast of Cape Town, while being stuck out there during lockdown of 2021. Two amazing circus performers from the Montreal circus were also 'stranded' there and they became the key characters in the film, using their movement to create a unique flow of dance throughout.

What makes you laugh?

Unrealistic schedules.

What makes you cry?

Soft focus when I get a great performance take.

What’s an item you never set foot on a job without?

My Chopper Sherwood Hat.

What excites you about working in the Middle East?

There is a real air of excitement in the region and change is happening so fast. With that comes bold creative ideas that, when captured right, can truly stand out on the international stage. There is a real 'can-do' attitude amongst the crews and collaborators in the region.